27TH APRIL 2024 | BIRMINGHAM
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Changing confidence
for 10 million women
27TH APRIL 2024 | BIRMINGHAM
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FULL DAY
CONFERENCE TICKET
£175.00
PAY IN FULL
3 month payment plan £58 per month
PAYMENT PLAN
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FULL DAY + PARTY
CONFERENCE TICKET
£215.00
PAY IN FULL
3 month payment plan £71 per month
PAYMENT PLAN
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ONLINE WITH UPFRONT
CONFERENCE TICKET
£89.00
PAY IN FULL
3 month payment plan
£29 per month
PAYMENT PLAN
A global
community celebrating
confidence & visibility
27TH APRIL 2024
THE CUSTARD FACTORY, BIRMINGHAM
GET YOUR TICKETS NOW
27TH APRIL 2024 | BIRMINGHAM
UPFRONT and Centre logo, chunky white text stacked
The problem is not that women aren't confident, but that confidence in women is not rewarded in the world.
THAT IS THE PROBLEM UPFRONT AND CENTRE IS HERE TO SOLVE.
UPFRONT and Centre logo
LISTEN TO THE WOMEN WHO TRANSFORMED THEIR CONFIDENCE IN 2023
“you’re not the only one who has aspirations and who has the ability to achieve them”
“It’s been very inspiring”
“The intention is to give you confidence and with each particular panel or talk it’s just adding layer upon layer”
“My favourite part of the day so far is just seeing this collection of incredible, powerful women coming together in one space”
“for me it’s about the connection”

Transform your confidence...

IMAGINE A WORLD WHERE YOU REALLY, TRULY
BELIEVED IN YOURSELF...
You’d speak up. You’d say no. You’d go for the promotion. You’d send the email. You’d start that passion project ⁠

At this year’s UPFRONT and Centre conference it’s our MISSION for you to go home with that next-level believe in yourself.
You’ll LEAVE UPFRONT and Centre feeling inspired, and confident to…
✔️ Start the business

✔️ Make the phone call

✔️ Buy the domin
✔️ Send the email
✔️ Have the conversation

✔️ Ask the question

✔️ Ask for help
✔️ Say it aloud
✔️ Ask for more money
✔️ Negotiate your salary and contract
✔️ Change your career
✔️ Be a confident leader
✔️ Be yourself
✔️ Trust yourself

✔️ Transform your day-to-day
YOUR first move? Come and get inspired, motivated and connect with like-minded women.
i'm ready
“I had the pleasure of meeting so many amazing professionals, I left feeling energiSed and inspired by all the conversations and connections I made.”
“I’ve never felt so seen.”
“Thank you for the dancing, the chats and your wonderful company. It was a total joy, What an amazing bunch of women"
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OUR 2024 SPEAKERS

Our speakers will help you discover the power of your voice and what confidence looks like for YOU, both professionally and personally.

Click each speaker to learn more.
Shakira Peronetyour host
SHAKIRA PERONET
 Our very own Shakira Peronet will be hosting. She's sunshine in human form and will make you smile so much your cheeks hurt.
Lauren Currieconfidence
and leadership
Nicola SturgeoN
Nicola is a trailblazer in the world of leadership for her bold and decisive leadership style. She’ll be talking to us about tackling the biggest leadership challenges women face today.
Genelle Aldredconfidence
to blow sh**t up
CINDY GALLOP
Cindy is a force of nature who will ignite an unstoppable flame in your belly, AND give you practical tools to make real change. 

Are you ready to blow sh*t up?
Sarah Ellisconfidence
and careers
WINNIE ANNAN-FORSON
Winnie's superpower is helping women CRUSH their confidence saboteurs - do you need a confidence upgrade at work?
Lauren Currieconfidence
and women
LAUREN CURRIe obe
What does confidence look like for YOU? Lauren will inspire you to kickstart your confidence journey.
Genelle Aldredconfidence and conversation
GENELLE ALDRED
Have you ever avoided a difficult conversation? Genelle is here to help inspire you to kickstart your confidence journey.
Dr Meenal Vizconfidence
and changing the world
DR MEENAL VIZ
The stories Meenal shares will give you new found hope and the confidence you need to make real change - at home, at work, in the world.
Question mark imageconfidence
and money
KIA COMMODORE
If you're ready to earn more, save more and get your pension sorted -  Kia's talk is for you
confidence
and leadership
talk title
talk blurb
Nicola Sturgeon
SCOTTISH POLITICIAN, PREVIOUS FIRST MINISTER OF SCOTLAND AND LEADER OF THE SCOTTISH NATIONAL PARTY

@nicolasturgeon
“Leadership means taking responsibility and making tough decisions, even when they are unpopular.”
Nicola Sturgeon
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confidence
to blow sh*t up
talk title
talk blurb
Cindy Gallop
CEO AND FOUNDER OF MAKE LOVE NOT PORN
@cindygallop |  www.cindygallop.com
“Women challenge the status quo because we are never it.”
Cindy Gallop
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confidence
and careers
talk title
talk blurb
Sarah Ellis
CO-FOUNDER AMAZING IF
@amazingif | www.amazingif.com
“In squiggly careers, there's no one size fits all version of confidence. Confidence is as individual as you are.”
Sarah Ellis
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confidence
and women
talk title
talk blurb
Lauren Currie OBE
CEO & FOUNDER UPFRONT
@_laurencurrie_ | @upfrontglobal
www.weareupfront.com
“The problem is not that women aren't confident, but that confidence in women is not rewarded in the world.”
Lauren Currie
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confidence
and leadership
talk title
talk blurb
Genelle Aldred
SENIOR ASSOCIATE DIRECTOR OF
COMMUNICATIONS TRAINING
@genellealdred
“Confidence is a muscle. It leads to honesty. We need more honest communication if we want to make progress.”
Genelle Aldred
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confidence and changing the world
talk title
talk blurb
Dr Meenal Viz
WRITER, ACTIVIST, DOCTOR
@drmeenalviz
“When millions of women learn confidence, it changes the world. When you believe in yourself, your confidence can spark an incredible ripple of change.”
Dr Meenal Viz
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who we work with

Funding circle logoCommunity Land `trust Network logoGuys and St Thomas NHS logoJust Eat logoPleo logoNike logoASOS logoGumtree logoOnfido logoCOOP logo
Funding circle logoCommunity Land `trust Network logoGuys and St Thomas NHS logoJust Eat logoPleo logoNike logoASOS logoGumtree logoOnfido logoCOOP logo
27TH APRIL 2024

THE CUSTARD FACTORY, BIRMINGHAM
UPFRONT and Centre logo
JOIN 400+ LIKE-MINDED WOMEN FOR A FESTIVAL OF CONFIDENCE

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Makers’ Market
Woman holding baby in the crowd of UPFRONT and Centre 2023 conference
Network
Women standing up in crowd reaching out her arm, speakers on stage in the background
Choir
Rows of women at UPFRONT and Centre 2023 watching Lauren Currie speak on stage
7 speakers
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Panel
Women dancing
Party
buy nowSEE THE FULL AGENDA

Here’s what you’ll get at

UPFRONT and Centre logo
A full day and night event with 400 UPFRONT women in attendance

Inspiring and motivating talks on earning more money, finding what confidence and leadership looks like for YOU and more

Conference in the day and PARTY at night where you get to feel totally safe, and surrounded by supportive women

Be part of our online community of attendees, where you can connect before 
and after the conference.  

Our ever-popular makers market

Experience an uplifting choir

Panel talks and your opportunity to ask your burning questions

An accessible event. Our event space is fully wheelchair accessible, and child friendly!

GET YOUR TICKETS NOW

We cannot wait to see you there.
FULL DAY
* does not include party
Payment plan available
£58 for 3 months
£175.00
✔️ Full Day conference

✔️ Lunch and snacks

✔️ Access to our
UPFRONT Marketplace

✔️ Free 60-Day digital
playback of all talks

✔️ Join our UPFRONT and Centre community space
EVENT ENDED
FULL DAY +
PARTY
Payment plan available
£71 for 3 months
£215.00
✔️ Everything in our Full Day ticket price

✔️ UPFRONT Party Night

✔️ Your time to DJ

✔️ Dance, dance and more dancing
‍
EVENT ENDED
ONLINE
REPLAY
Payment plan available
£29 for 3 months
£89.00
✔️ 60 day replay
of all talks
‍
✔️ High-quality
video recording of all talks

✔️ Join our UPFRONT and Centre community space
BUY THE REPLAY
BUYING FOR YOUR TEAM?
Choose a time to talk to Shakira about how UPFRONT and Centre works and what you can expect.
The
Venue
Set in 15 acres of beautifully restored Victorian Factories, just a short walk from the Bullring, the iconic Custard Factory is the hear of Birminghams’ buzzing creative quarter.

The
Custard
Factory
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Fully accessible venue - no lifts or stairs
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In the heart of Digbeth, Birmingham’s creative quarter
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Easy transport links
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Rest area to take a break
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And yes, it was an actual custard factory!
Hotel
discounts
Book your UPFRONT and Centre
accommodation here at special rates
I WANT A DISCOUNT - BOOK HERE!

Your agenda

KICK OFF AT 9AM. CLOSE AT 5PM. PARTY 7PM-MIDNIGHT.

A FULL DAY TO UNLEARN, CONNECT & CELEBRATE WITH WOMEN AND SPEAKERS CREATING POSITIVE CHANGE IN THE WORLD.
AM
8 – 9
A gentle start
9:00
Kick-off
Meet your host Shakira Peronet
9:15
Poems from
the Bond
9:30
Lauren Currie OBE
Confidence and women
10:00
Winnie Annan-Forson
Confidence and careers
10:30
Morning break
11:00
Nicola Sturgeon
Confidence and leadership
11:25
Dr Meenal Viz
Confidence and changing the world
12
Lunch
pM
13.15
Choir
Let's sing!
14:00
Genelle Aldred
Confidence and conversation
14:30
Kia Commodore
Confidence and money
15:00
Afternoon break
15:30
A note from Lauren
What we do and how we do it
15:50
'Off the Record' Panel
An unscripted conversation where our speakers dig deeper into the themes of the day
16:35
Cindy Gallop
Confidence to blow sh*t up
17:00
Final farewells
19:00
P-A-R-T-Y TIME!
Dancing and fun until midnight
DOWNLOAD YOUR AGENDA
Why
UPFRONT?
IT ALL STARTED WITH
A POST-IT NOTE.
Lauren Currie dancing on stage at 2023 UPFRONT and Centre in a black sequined jacket
No really. In 2015 Lauren Currie was speaking on stages, panels, at conferences and events…⁠ And no one seemed to think it was odd that Lauren was often the only woman speaking at those events...⁠
⁠


No one seemed to be questioning what the panel or the line up looked like.⁠ (I know you’ve seen this dynamic at events and on panels too)⁠.
⁠


Lauren wanted to know WHY she was on her own up there. So she stuck a post-it note on the door of the women’s loo saying 📢 ‘do you want to be on stage?’  and asked women at the event, if not, WHY they didn't want to be on stage, sharing their work and their story.⁠

Women got back in swathes, saying:⁠
⁠

• I don’t know where to start⁠

• I don’t know what to talk about⁠


• It’s waaaay too scary⁠


• I don’t know how to get speaking opportunities⁠


• I’m worried I’ll freeze/ fail/ look stupid⁠


It’s a complex, intersectional issue. But the message was loud and clear
⁠


Society gives us a very clear message about who is welcome in certain spaces and who is not.⁠
⁠


Many women do not believe they belong on a stage.⁠ We're not getting the opportunities, and there aren’t enough conversations happening about representation.⁠

We didn’t know it then, but this was the moment UPFRONT was born. ✨🚀❤️🔥⁠
⁠


UPFRONT grew from the spark of an idea 🧨 to a roaring flame 🔥 inside @_laurencurrie_ that couldn't be extinguished. What started as a guerrilla marketing campaign to get more women speaking on stage has turned into a global movement activating over 8000 women globally and counting.⁠
⁠


We’re on a mission, you and the rest of the UPFRONT team - to change confidence NOT women. 💪⁠

Because it’s not that women aren't confident, but that confidence in women is not rewarded in the world.⁠
LEARN MOREFOLLOW US

Our
UPFRONT
and Centre
sponsors

OQC logoIrn Bru LogoBecky Lees logoPencil Me In LogoJim + Henry logo White Rabbit logo Benefit Logo

Wondering if
UPFRONT and
Centre is for you?

1
You’ve been criticising yourself for years, and it hasn’t worked as the motivational tool you hoped it would
2
You are ready to start your confidence journey and find out what confidence looks like for you
3
You are exhausted from being on a self-help and self-improvement treadmill
4
You want tools and strategies for your ongoing growth journey that don’t just feel like hard work
5
You need a burst of energy that can only come from being around people who are ready and excited to support you
IT’S FOR ME - I’M IN!
Got questions?
READ OUR FAQS
Got questions? No question is too silly or too small.

Choose a time to talk to Shakira about how UPFRONT and Centre works and what you can expect.
Book in a time to talk to Shakira
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Woman holding baby in the crowd of UPFRONT and Centre 2023 conference
Women standing up in crowd reaching out her arm, speakers on stage in the background

Join us and transform your relationship with yourself and your confidence

Rows of women at UPFRONT and Centre 2023 watching Lauren Currie speak on stage
Two women sitting on stage smiling and talking, black and white photo
Women dancing
i'm in
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The ultimate
UPFRONT experience.
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"I've never
felt so seen"
300+ women attended
UPFRONT &
Centre 2023
Ready to go again?
27TH APRIL 2024
THE CUSTARD FACTORY, BIRMINGHAM
GET YOUR TICKETS NOW
MARCH 23RD & 24TH | BIRMINGHAM
GET YOUR TICKETS NOW
Unlearn, connect & celebrate with women and speakers creating positive change in a world where women’s confidence is not rewarded.

The conversation

Changing confidence,
not women
Black and white photo of two women hugging, layered on top of a decorative red shape
Money
We want women to earn a shit tonne of money. What does that look like for you?
Leadership
How does your confidence impact
your leadership?
Growth
Finding what confidence looks like for YOU will affect every area of your life
Communication
How does changing confidence, not women help us change the world?
JOIN our CONVERSATION

Meet UPFRONT

We’re on a mission to change
confidence for 1 million women. We do this through Bonds (our 6-week online learning programme), the UPFRONT Global Bond (our membership community) and content.
LEARN MORE
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Orange blob with red scribbleUPFRONT brand mark, a white U with words wrapped around it in a circle reading - We're here to change confidence not women @upfrontglobal
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OUR PROMISE
TO YOU
No bullshit
We'll give a damn
We'll lead and create a space for
vulnerability
Even if it means getting a little
uncomfortable
We’ll keep it brave, kind and
UPFRONT
agendaFAQSUPFRONTbuy now

More Information

About UPFRONT
Company No. SC644614
Talk to our team
maria@weareupfront.com
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